Effect of Word-of-Mouth on Customer Patronage Intentions of Financial services: the moderation role of Corporate Image

Effect of Word-of-Mouth on Customer Patronage Intentions of Financial services: the moderation role of Corporate Image

Purpose – The purpose of this paper is to examine the relationships between word of mouth, corporate image and customer patronage intentions of financial services.Design/methodology/approach – The research analyses whether word of mouth and corporate image are predictors of patronage intentions. Spe...

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Bibliographic Details
Main Authors: Francis Osei, Collins Kankam-Kwarteng, Beverley Wilson-Wünsch
Format: Article
Language:English
Published: University of Sistan and Baluchestan 2024-12-01
Series:International Journal of Business and Development Studies
Subjects:
word-of-mouth
corporate image
patronage intentions
financial services
Online Access:https://ijbds.usb.ac.ir/article_8732_63771e206b6b973f2eca8ed5302e7a2f.pdf
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