Effect of Word-of-Mouth on Customer Patronage Intentions of Financial services: the moderation role of Corporate Image
Purpose – The purpose of this paper is to examine the relationships between word of mouth, corporate image and customer patronage intentions of financial services.Design/methodology/approach – The research analyses whether word of mouth and corporate image are predictors of patronage intentions. Spe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Sistan and Baluchestan
2024-12-01
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| Series: | International Journal of Business and Development Studies |
| Subjects: | |
| Online Access: | https://ijbds.usb.ac.ir/article_8732_63771e206b6b973f2eca8ed5302e7a2f.pdf |
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