Communication strategies driving online health community patient awareness and engagement investigated within atrial fibrillation context
Abstract Online health communities (OHCs) enhance personalized care by connecting patients, professionals and leveraging patient-reported outcomes. This study investigates how communication elements (emotions, patient-generated topics, appeals, and linguistic style) affect patient awareness (click-t...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-07-01
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| Series: | npj Digital Medicine |
| Online Access: | https://doi.org/10.1038/s41746-025-01854-1 |
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