Communication strategies driving online health community patient awareness and engagement investigated within atrial fibrillation context

Abstract Online health communities (OHCs) enhance personalized care by connecting patients, professionals and leveraging patient-reported outcomes. This study investigates how communication elements (emotions, patient-generated topics, appeals, and linguistic style) affect patient awareness (click-t...

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Bibliographic Details
Main Authors: Myrthe F. Kuipers, Umut Konus, Bianca J. J. M. Brundel, Ş. İlker Birbil
Format: Article
Language:English
Published: Nature Portfolio 2025-07-01
Series:npj Digital Medicine
Online Access:https://doi.org/10.1038/s41746-025-01854-1
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