Research on online social media marketing strategies of traditional consumer brands: A case study of Mac cosmetics
This paper explores the impact of social media on the marketing strategies of traditional consumer brands, focusing on MAC Cosmetics. Nowadays, social media is vital for businesses to engage customers and enhance their online presence. This study examines how MAC Cosmetics utilizes platforms like In...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02009.pdf |
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