Precision marketing method and strategy of e-commerce platform based on clustering algorithm

In the ever-changing community e-commerce, it is crucial to comprehend the complex connection between quality of a community e-commerce platform and the behavior of consumers in order to maintain growth and competitiveness. This study empirically examines the influence of community e-commerce platfo...

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Bibliographic Details
Main Authors: He Yu, Yang Xiaobing
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2025/06/shsconf_fems2025_01026.pdf
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