The effects of Electronic Word Of Mouth (EWOM) and Brand-Awareness to govern the advancement of Brand Attitude towards the Brand Repurchase Intention: A case of Mobile brands in Pakistan
This research explored effects of Electronic word-of-mouth and brand-awareness as a moderator to regulate the advancement of brand attitude towards the brand repurchase intention. EWOM communication has been an exciting explorationin the area of branding and there is an emerging attention on the ef...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Research Alliance for Sustainable Development - iRASD
2021-12-01
|
| Series: | iRASD Journal of Management |
| Subjects: | |
| Online Access: | https://www.journals.internationalrasd.org/index.php/jom/article/view/543 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|