THE ROLE OF ARTIFICIAL INTELLIGENCE: INCREASING ECOMMERCE PURCHASE INTENTIONS IN INDONESIA

THE ROLE OF ARTIFICIAL INTELLIGENCE: INCREASING ECOMMERCE PURCHASE INTENTIONS IN INDONESIA

This essay aims to illustrate the significance of artificial intelligence in online shopping. This article will examine and discuss the significance of artificial intelligence for e-commerce using the Theory of Planned Behavior (TPB) framework. The goal of this essay is to present a deeper and more...

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Bibliographic Details
Main Authors: Angga Febrian, Nabila Az-Zahra Najwa Amrizal, Rafika Indi Qut Ratuain
Format: Article
Language:English
Published: University of Pitesti 2024-07-01
Series:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
Subjects:
artificial intelligence
digital marketing
purchase intention
online shopping
e-commerce
theory of planned behavior (tpb).
Online Access:http://economic.upit.ro/RePEc/pdf/2024_1_2.pdf
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http://economic.upit.ro/RePEc/pdf/2024_1_2.pdf

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