Enhancing retail operations: Dynamic fulfilment strategies in Omnichannel retail

Enhancing retail operations: Dynamic fulfilment strategies in Omnichannel retail

This study explores the trend of in-store fulfillment in omnichannel retail, where nearby store inventories are utilized for online order fulfillment. This model presents advantages such as faster delivery, cost reduction, improved stock management, increased sales, and enhanced customer satisfactio...

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Bibliographic Details
Main Authors: Hümeysa İskender, Sinem Dayanıklı, Abdullah Hulusi Kökçam, Željko Stević, Safiye Turgay, Mahmut Baydaş, Jasmina Bunevska Talevska
Format: Article
Language:English
Published: University in Belgrade 2025-05-01
Series:Serbian Journal of Management
Subjects:
decision-making
dynamic programming
genetic algorithm
omnichannel marketing
order fulfillment
Online Access:https://aseestant.ceon.rs/index.php/sjm/article/view/54499/27972
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https://aseestant.ceon.rs/index.php/sjm/article/view/54499/27972

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