Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan – A Case Study
In the current era of intense rivalry, organizations must develop effective marketing strategies to differentiate themselves and raise awareness about their products or services. The effective execution of optimal marketing mix strategies possesses the capability to augment brand equity as well as e...
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2024-06-01
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| Series: | Istanbul Management Journal |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/6C92E5DB61A0469CA157575C93C3933A |
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