USING SOCIAL MEDIA BY MICRO ENTERPRISES – CASE STUDY FOR UNDERSTANDING MOTIVATION, PRACTICE AND EXPECTATIONS
This paper examines whether microenterprises can use facilities given by the internet successfully in their marketing communication or not. Tinta Publisher has been chosen as a case study, a Hungarian microenterprise specializing in publishing books on linguistics and dictionaries. The publishing co...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2012-01-01
|
| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | http://www.upet.ro/annals/economics/pdf/2012/part1/Majlath.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|