Research on the selection of OTC drug supply chain sales models: based on medical insurance policy
The COVID-19 pandemic has driven a shift toward online medication purchases, prompting major pharmaceutical manufacturers to adopt a dual-channel strategy to enhance competitiveness. This paper examines model selection and pricing challenges for pharmaceutical manufacturers in China’s OTC drug suppl...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-02-01
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| Series: | Frontiers in Public Health |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2025.1484635/full |
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