Emotional Marketing and Forced Inclusion: Impact on Peruvian Millennial and Centennial Users in Audiovisuals
One of the strategies used in the audiovisual industry is emotional marketing, which seeks to connect deeply with the audience through their emotions and memories. However, a poor execution of this strategy may lead to controversial associations with a brand. A controversial phenomenon has emerged w...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Rafael Belloso Chacín
2025-05-01
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| Series: | Telos: Revista de Estudios Interdisciplinarios en Ciencias Sociales |
| Subjects: | |
| Online Access: | https://ojs.urbe.edu/index.php/telos/article/view/3489 |
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