The Impact of Banking Digitalization on Customer Satisfaction and Loyalty in BPRs: Systematic Literature Review
Introduction: This study analyzes the impact of banking service digitalization on customer satisfaction and loyalty in Rural Banks (BPR). Loyalty is a key factor in ensuring business stability in the banking sector, and digitalization plays a strategic role in fostering it. The research aims to exp...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Yudharta Pasuruan
2025-07-01
|
| Series: | Sketsa Bisnis |
| Subjects: | |
| Online Access: | https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/6240 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|