Building Consumer Loyalty: The Role of Product Quality and Price in Purchase Decisions of Brand Executive in South Tangerang

Building Consumer Loyalty: The Role of Product Quality and Price in Purchase Decisions of Brand Executive in South Tangerang

This study aims to analyze the influence of product quality and price on the purchase decisions of Brand Executive in South Tangerang. In an increasingly competitive digital era, understanding the key factors affecting consumer behavior is essential for business sustainability in the fashion industr...

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Bibliographic Details
Main Author: Tombang Daulat Ni Roha Harianja
Format: Article
Language:English
Published: Pattimura University 2025-03-01
Series:Baileo
Subjects:
product quality
price
purchase decision
consumer loyalty
fashion industry
Online Access:https://ojs3.unpatti.ac.id/index.php/baileofisip/article/view/17582
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