Building Consumer Loyalty: The Role of Product Quality and Price in Purchase Decisions of Brand Executive in South Tangerang
This study aims to analyze the influence of product quality and price on the purchase decisions of Brand Executive in South Tangerang. In an increasingly competitive digital era, understanding the key factors affecting consumer behavior is essential for business sustainability in the fashion industr...
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| Format: | Article |
| Language: | English |
| Published: |
Pattimura University
2025-03-01
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| Series: | Baileo |
| Subjects: | |
| Online Access: | https://ojs3.unpatti.ac.id/index.php/baileofisip/article/view/17582 |
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