Localization of the Spotify Website from English to Indonesian

The rise of a digitally and globally integrated society has pushed global companies to adapt their products across various markets through GILT. Among the businesses that have successfully localized their platform for the Indonesian market is Spotify. Using a qualitative case study approach, this s...

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Bibliographic Details
Main Authors: Nisrina Satyaningrum, Fitri Alfarisy
Format: Article
Language:English
Published: Department of Communications, Universitas Islam Indonesia 2024-10-01
Series:Jurnal Komunikasi
Subjects:
Online Access:https://journal.uii.ac.id/jurnal-komunikasi/article/view/30637
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