Dialogic Principles and Their use in Social Media

Dialogic principles may affect corporate communication in social nets. The dialogic theory of public relations proposed by M. L. Kent and M. Taylor in 1998 is beyond the scope of linguistic studies. To expand the theory of online communication and help PR-specialists to choose proper online communic...

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Bibliographic Details
Main Author: Rybalko Svetlana
Format: Article
Language:English
Published: Kemerovo State University 2025-07-01
Series:Виртуальная коммуникация и социальные сети
Subjects:
Online Access:https://jsocnet.ru/en/nauka/article/100909/view
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