Modeling Multimedia Ad Exposure: The Role of Low-Level Audiovisual Features
This study investigates whether low-level audio and video features can explain the variance in multimedia exposure as measured by the Multimedia Advertising Exposure Scale (MMAES). The goal is to understand the role of these features in predicting exposure and explore whether incorporating nonlinear...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10858143/ |
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