Modeling Multimedia Ad Exposure: The Role of Low-Level Audiovisual Features

Modeling Multimedia Ad Exposure: The Role of Low-Level Audiovisual Features

This study investigates whether low-level audio and video features can explain the variance in multimedia exposure as measured by the Multimedia Advertising Exposure Scale (MMAES). The goal is to understand the role of these features in predicting exposure and explore whether incorporating nonlinear...

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Bibliographic Details
Main Authors: Urban Burnik, Andrej Kosir, Gregor Strle
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Multimedia advertising exposure
low-level audio features
low-level video features
predictive modeling
machine learning in advertising
consumer behavior analysis
Online Access:https://ieeexplore.ieee.org/document/10858143/
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