Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State

The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respon...

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Main Authors: Enrique Made Reidia Gana Purwa, Ni Nyoman Kerti Yasa
Format: Article
Language:English
Published: Universitas Negeri Semarang 2014-09-01
Series:Jurnal Dinamika Manajemen
Subjects:
Online Access:https://journal.unnes.ac.id/nju/index.php/jdm/article/view/3657
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author Enrique Made Reidia Gana Purwa
Ni Nyoman Kerti Yasa
author_facet Enrique Made Reidia Gana Purwa
Ni Nyoman Kerti Yasa
author_sort Enrique Made Reidia Gana Purwa
collection DOAJ
description The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respondents. The data were analyzed by Structural Equation Model (SEM) and the Sobel test. The results of the study showed that the store environment and time pressure gave significant positive influence toward emotional state and impulsive purchases; emotional state was positive had significant influence on impulsive purchases; emotional state was significant to mediate the influence of store environment and time pressure toward impulse purchases. Thus with this study, it is expected for the management of Tiara Dewata Super Market to increase the visits and purchases by optimalizing the store environment.
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language English
publishDate 2014-09-01
publisher Universitas Negeri Semarang
record_format Article
series Jurnal Dinamika Manajemen
spelling doaj-art-69ced63304404ac093e5927fe7972bb22025-08-20T01:57:28ZengUniversitas Negeri SemarangJurnal Dinamika Manajemen2086-06682337-54342014-09-015210.15294/jdm.v5i2.36573176Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional StateEnrique Made Reidia Gana Purwa0Ni Nyoman Kerti Yasa1Fakultas Ekonomi dan Bisnis, Universitas Udayana, BaliFakultas Ekonomi dan Bisnis, Universitas Udayana, BaliThe objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respondents. The data were analyzed by Structural Equation Model (SEM) and the Sobel test. The results of the study showed that the store environment and time pressure gave significant positive influence toward emotional state and impulsive purchases; emotional state was positive had significant influence on impulsive purchases; emotional state was significant to mediate the influence of store environment and time pressure toward impulse purchases. Thus with this study, it is expected for the management of Tiara Dewata Super Market to increase the visits and purchases by optimalizing the store environment.https://journal.unnes.ac.id/nju/index.php/jdm/article/view/3657store environmenttime pressureemotional stateimpulsive purchases
spellingShingle Enrique Made Reidia Gana Purwa
Ni Nyoman Kerti Yasa
Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State
Jurnal Dinamika Manajemen
store environment
time pressure
emotional state
impulsive purchases
title Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State
title_full Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State
title_fullStr Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State
title_full_unstemmed Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State
title_short Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State
title_sort strategi store environment dan time pressure pada pembelian impulsif melalui emotional state
topic store environment
time pressure
emotional state
impulsive purchases
url https://journal.unnes.ac.id/nju/index.php/jdm/article/view/3657
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