Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State

The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respon...

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Bibliographic Details
Main Authors: Enrique Made Reidia Gana Purwa, Ni Nyoman Kerti Yasa
Format: Article
Language:English
Published: Universitas Negeri Semarang 2014-09-01
Series:Jurnal Dinamika Manajemen
Subjects:
Online Access:https://journal.unnes.ac.id/nju/index.php/jdm/article/view/3657
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