Mapping unobserved coopetitions between shopping malls using mobile geolocation data
This study challenges the conventional retail catchment analysis, which typically asserts that proximity is the primary driver of shopping mall patronage. Using mobile geolocation data, we explore the catchment areas for patrons of two major Auckland malls, influenced by both cooperation and competi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Regional Studies, Regional Science |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/21681376.2025.2505532 |
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