Data-Driven Customer Retention Strategies in E-Commerce: A Fuzzy Z-Number Approach
Customer attrition continues to be an issue in the e-business environment, which may result in considerable losses in terms of sales. This research proposes a new hybrid model for predicting and controlling customer churn in a more efficient way. Our model, which uses both machine learning and fuzzy...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10921650/ |
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