Resource Potential of Image “Garden City” in Rostov-On-Don Modern City Branding
Modern urban branding is becoming a determining factor in shaping the identity of cities. This article is aimed at analyzing the resource potential of the image of «City-Garden» in the context of urban branding Rostov-on-Don. The concept of «garden city» with its age-old roots, striving for harmony...
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| Format: | Article |
| Language: | English |
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Ekaterinburg Academy of Contemporary Art
2023-12-01
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| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2023/4/5 |
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| Summary: | Modern urban branding is becoming a determining factor in shaping the identity of cities. This article is aimed at analyzing the resource potential of the image of «City-Garden» in the context of urban branding Rostov-on-Don. The concept of «garden city» with its age-old roots, striving for harmony of nature and urbanism, serves as a basis for studying the impact on sustainability, quality of life and economic development of the city. The research is based on real scientific and historical sources and case studies covering the historical roots of «City-gardens» in Rostov-on-Don and their modern state. The article analyses empirical data, including currently inaccessible to the reader, namely the map of research of trees in Rostov-on-Don, statistics in comparison with the proposals of Ebenizer Howard, and calculation of the total area of development of City-gardens in the territory of Rostov-on-DonOn-Don, compare for a deep understanding of the role of image in urban branding. The study reveals the influence of the concept of «garden-city» on the sustainability of the city, improving the quality of life and stimulating economic development. Real data confirm the relevance of the image in the context of urban planning and branding. Rostov-on-Don is an example of successful image integration into public perception. The discussion includes in-depth analysis of the results and conclusions for urban branding. The necessity of strategic integration of the image of «City-garden» into the development of the city, supporting its uniqueness and attractiveness for residents and visitors, is emphasized. Recommendations for effective strategies based on the successful use of the image of the «Garden City» in the modern urban space were provided. |
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| ISSN: | 2949-074X |