Resource Potential of Image “Garden City” in Rostov-On-Don Modern City Branding

Modern urban branding is becoming a determining factor in shaping the identity of cities. This article is aimed at analyzing the resource potential of the image of «City-Garden» in the context of urban branding Rostov-on-Don. The concept of «garden city» with its age-old roots, striving for harmony...

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Bibliographic Details
Main Author: Daniil S. Alekseev
Format: Article
Language:English
Published: Ekaterinburg Academy of Contemporary Art 2023-12-01
Series:Управление культурой
Subjects:
Online Access:https://managing-culture.eaca.ru/archive/2023/4/5
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