FINANCIAL PROVISION OF MARKETING ACTIVITIES OF MACHINE-BUILDING ENTERPRISES FOR STRENGTHENING COMPETITIVENESS IN THE CONTEXT OF A NEW REALITY

The purpose of this article is to develop a methodological approach to evaluating all possible options for the financial provision of the marketing activities of modern machine-building enterprises under conditions of full-scale war. Thus, the new conditions of reality are characteristic specifical...

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Bibliographic Details
Main Authors: Mariia Samofalova, Olha Horpynchenko, Oleksandr Molnar, Mariana Dorosh-Kizym, Oksana Lytvyn
Format: Article
Language:English
Published: FINTECH Alliance LLC 2024-10-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
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Online Access:https://fkd.net.ua/index.php/fkd/article/view/4555
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