Exploring the factors influencing consumer preference toward dairy products: an empirical research
Purpose – This study aims to identify the major factors influencing the consumers to prefer milk products and also to analyze the awareness level of the Indian consumers. Design/methodology/approach – In this study, the data is obtained through a structured questionnaire from Indian consumers consid...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-03-01
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| Series: | Vilakshan (XIMB Journal of Management) |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/XJM-03-2022-0062/full/pdf |
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