Valuing consumer preferences and motivations for plant-based beverages: A CUB model analysis

Food consumption trends have evolved significantly in recent years due to increased attention to environmental sustainability and the search for nutritionally balanced, health-beneficial food. In this context, plant-based beverages (PBBs) represent a rapidly growing segment. This study analyses the...

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Bibliographic Details
Main Authors: Giulia Mastromonaco, Stefano Massaglia, Danielle Borra, Francesco Sottile, Cristiana Peano, Mingze Rui, Oriana Mosca, Valentina Maria Merlino
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Future Foods
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Online Access:http://www.sciencedirect.com/science/article/pii/S2666833525000887
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