Comprehension of HIV/AIDS messages in Lesotho

Targeted audiences do not always comprehend HIV/AIDS visual campaigns that are meant to educate and inform, and thus such campaigns do not result in a positive change in behaviour and attitude. This is possibly ascribable to the inappropriate use of graphic imagery and other visual elements in many...

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Bibliographic Details
Main Authors: Olutunmise Adesola Ojo, Rudi de Lange
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1664
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