Integrated Marketing Communication Effectiveness Valuation Tools: A Thirty-Year Bibliometric Analysis
In the context of digital transformation and media polarization, companies are increasingly resorting to integrated marketing communications (hereinafter – IMC) in order to ensure brand consistency and improve the effectiveness of communication strategies. This scientific study aims to conduct a bib...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Economics under the Science Committee of Ministry of Education and Science RK
2025-07-01
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| Series: | Экономика: стратегия и практика |
| Subjects: | |
| Online Access: | https://esp.ieconom.kz/jour/article/view/1600 |
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