Brand communication of Russian state corporations: conceptual approaches and current state
Unfriendly actions against Russia taken by the “global North” predetermine the need not only to strengthen defense capability and economic sovereignty, but also to expand international cooperation with other states. Strong brands of state-owned corporations, which have well-known successes at the gl...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2024-06-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/5262 |
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