Social or environmental consciousness? Exploring the consumption of cooperative wines among European citizens

Although the role of wine cooperatives in supporting sustainability has been deeply analysed on the supply side, the study of consumers’ perception and behaviour when choosing these wines is still scarce. This paper analyses the attitudes, preferences and the willingness to pay (WTP) of European con...

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Bibliographic Details
Main Authors: Stefania Troiano, Laura Rizzi, Francesco Marangon
Format: Article
Language:English
Published: Firenze University Press 2023-12-01
Series:Wine Economics and Policy
Subjects:
Online Access:https://oaj.fupress.net/index.php/wep/article/view/14241
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