Designing Iran's National Branding Model through the Sport Industry
The main goal of the current research was to design a national branding model of Iran through the sport industry. This research was conducted using Grounded theory qualitative method. The statistical population of the research included specialists and experts familiar with the topic of branding, glo...
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| Format: | Article |
| Language: | English |
| Published: |
University of Isfahan
2023-07-01
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| Series: | Archives in Sport Management and Leadership |
| Subjects: | |
| Online Access: | https://asml.ui.ac.ir/article_27539_baa105e70f87cb3a87c476fda5c07a83.pdf |
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