Analysis of Consumer Behavioral Factors Between Online Shopping and Physical Store Experience in the M-Commerce Era
Consumer behavior has changed considerably over time. In recent decades, people have used resources at a rate that exceeds the total consumed throughout history. This paper aims to address the determinants of the smartphone purchase decision, emphasizing gender differences, price influence, and prev...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Telecom |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4001/6/1/17 |
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