Application of Formal Concept Analysis and Clustering Algorithms to Analyze Customer Segments

Business development cannot be separated from relationships with customers. Understanding customer characteristics is important both for maintaining sales and even for targeting new customers with appropriate strategies. The complexity of customer data makes manual analysis of the customer segments...

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Bibliographic Details
Main Authors: I Gede Bintang Arya Budaya, I Komang Dharmendra, Evi Triandini
Format: Article
Language:English
Published: Ikatan Ahli Informatika Indonesia 2025-03-01
Series:Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi)
Subjects:
Online Access:https://jurnal.iaii.or.id/index.php/RESTI/article/view/6184
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