Application of Formal Concept Analysis and Clustering Algorithms to Analyze Customer Segments
Business development cannot be separated from relationships with customers. Understanding customer characteristics is important both for maintaining sales and even for targeting new customers with appropriate strategies. The complexity of customer data makes manual analysis of the customer segments...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ikatan Ahli Informatika Indonesia
2025-03-01
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| Series: | Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) |
| Subjects: | |
| Online Access: | https://jurnal.iaii.or.id/index.php/RESTI/article/view/6184 |
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