Enhancing Consumer Engagement through Kansei Engineering: A Novel Approach to Sago Rice Packaging Design
The purpose of this study was to produce a sago rice packaging design that suits consumer preferences using the Kansei Engineering method. This study employed a survey method and quantitative analysis. The Kansei words selected in this study included communicative, transparent, informative, practica...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2024-07-01
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| Series: | Industria: Jurnal Teknologi dan Manajemen Agroindustri |
| Subjects: | |
| Online Access: | https://industria.ub.ac.id/index.php/industri/article/view/5554 |
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