Evaluating the Impact of Instagram Engagement Metrics on Corporate Revenue Growth: Introducing the Loyalty Rate

Evaluating the Impact of Instagram Engagement Metrics on Corporate Revenue Growth: Introducing the Loyalty Rate

This research explores the impact of social media metrics on revenue growth, specifically focusing on Instagram, a leading platform for businesses to engage consumers and promote offerings. It examines key metrics such as reach, impressions, interaction rate, and virality rate, which gauge user enga...

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Bibliographic Details
Main Authors: Eva Sanches, Célia M.Q. Ramos
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Information
Subjects:
social media metrics
Instagram
interaction rate
viral rate
revenue growth
loyalty rate
Online Access:https://www.mdpi.com/2078-2489/16/4/287
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