Evaluating the Impact of Instagram Engagement Metrics on Corporate Revenue Growth: Introducing the Loyalty Rate
This research explores the impact of social media metrics on revenue growth, specifically focusing on Instagram, a leading platform for businesses to engage consumers and promote offerings. It examines key metrics such as reach, impressions, interaction rate, and virality rate, which gauge user enga...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
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| Series: | Information |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2078-2489/16/4/287 |
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