PERUMUSAN STRATEGI PEMASARAN MENGGUNAKAN METODE QSPM PADA BISNIS SAMBAL NOESANTARA

PERUMUSAN STRATEGI PEMASARAN MENGGUNAKAN METODE QSPM PADA BISNIS SAMBAL NOESANTARA

The company used to employ strategies to increase the sales of Sambal Noesantara; however, they failed to achieve such an objective. This study aims to determine the results of Maju Jaya Abadi company's strategy formulation using QSPM. This research used a descriptive qualitative method. For Bu...

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Bibliographic Details
Main Authors: Clara Amelinda Sugianto, Charly Hongdiyanto
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2017-10-01
Series:Jurnal Performa
Subjects:
Strategy
foodxand beverage
QSPM
SWOT
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/443
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