PERUMUSAN STRATEGI PEMASARAN MENGGUNAKAN METODE QSPM PADA BISNIS SAMBAL NOESANTARA

The company used to employ strategies to increase the sales of Sambal Noesantara; however, they failed to achieve such an objective. This study aims to determine the results of Maju Jaya Abadi company's strategy formulation using QSPM. This research used a descriptive qualitative method. For Bu...

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Bibliographic Details
Main Authors: Clara Amelinda Sugianto, Charly Hongdiyanto
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2017-10-01
Series:Jurnal Performa
Subjects:
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/443
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