THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA
In a world that undeniably competes for investment, visitors and residents, the adoption of approaches derived from the marketing has become a reality in the search for sustainability. It is a fact that a city marketing and brand management policy is able to promote and transform an image, boost eco...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2019-06-01
|
| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/3597 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|