On the question of applying discounts in the marketing process

This article discusses discounts, their types, functions and meaning for sellers and buyers. Attention is focused on which of the market participants discounts bring the greatest benefit. For the purposes of the study, special literature is analyzed and it turns out that manufacturers set discounts...

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Bibliographic Details
Main Authors: A. Yu. Yanchenko, M. M. Repilova
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2023-11-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/1839
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