Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector

The purpose of this research is to develop a theoretical framework in which the components of the employer brand’s affective commitment—long-term orientation (LTO), enthusiasm for the employer brand (EEB), and emotional attachment (EA)—are influenced by corporate social responsibility (CSR). An onli...

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Bibliographic Details
Main Authors: Rosmery Roxana Huaripata-Chunque, Elizabeth Emperatriz García-Salirrosas
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2515479
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