Understanding Online Purchases with Explainable Machine Learning
Customer profiling in e-commerce is a powerful tool that enables organizations to create personalized offers through direct marketing. One crucial objective of customer profiling is to predict whether a website visitor will make a purchase, thereby generating revenue. Machine learning models are the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-09-01
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| Series: | Information |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2078-2489/15/10/587 |
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