The impact of TikTok on consumers’ purchase intentions
Aim/purpose – This study investigates how TikTok influences consumers’ purchase intentions by examining the relationships among key factors, including habit, intelligent recommendation, perceived ease of use, perceived cost, perceived usefulness, attitude, and social influence. The research aims to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Sciendo
2025-01-01
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| Series: | Journal of Economics and Management |
| Subjects: | |
| Online Access: | https://doi.org/10.22367/jem.2025.47.15 |
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| _version_ | 1849390856278114304 |
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| author | Grabowska Justyna Jaciow Magdalena Strzelecki Artur |
| author_facet | Grabowska Justyna Jaciow Magdalena Strzelecki Artur |
| author_sort | Grabowska Justyna |
| collection | DOAJ |
| description | Aim/purpose – This study investigates how TikTok influences consumers’ purchase intentions by examining the relationships among key factors, including habit, intelligent recommendation, perceived ease of use, perceived cost, perceived usefulness, attitude, and social influence. The research aims to integrate aspects of the technology acceptance model (TAM) and the theory of planned behavior (TPB) to offer a comprehensive model of consumer behavior on TikTok, specifically within the Polish market. |
| format | Article |
| id | doaj-art-64f34c221fbc40148cf51d4c99bb27fe |
| institution | Kabale University |
| issn | 2719-9975 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Journal of Economics and Management |
| spelling | doaj-art-64f34c221fbc40148cf51d4c99bb27fe2025-08-20T03:41:17ZengSciendoJournal of Economics and Management2719-99752025-01-0147138541210.22367/jem.2025.47.15The impact of TikTok on consumers’ purchase intentionsGrabowska Justyna0Jaciow Magdalena1Strzelecki Artur21Department of Informatics, University of Economics in Katowice, Katowice, Poland2Department of Digital Economy Research, University of Economics in Katowice, Katowice, Poland3Department of Informatics, University of Economics in Katowice, Katowice, PolandAim/purpose – This study investigates how TikTok influences consumers’ purchase intentions by examining the relationships among key factors, including habit, intelligent recommendation, perceived ease of use, perceived cost, perceived usefulness, attitude, and social influence. The research aims to integrate aspects of the technology acceptance model (TAM) and the theory of planned behavior (TPB) to offer a comprehensive model of consumer behavior on TikTok, specifically within the Polish market.https://doi.org/10.22367/jem.2025.47.15purchase intentionsconsumer behaviortechnology acceptance modelsocial media marketingtiktokd01d12 |
| spellingShingle | Grabowska Justyna Jaciow Magdalena Strzelecki Artur The impact of TikTok on consumers’ purchase intentions Journal of Economics and Management purchase intentions consumer behavior technology acceptance model social media marketing tiktok d01 d12 |
| title | The impact of TikTok on consumers’ purchase intentions |
| title_full | The impact of TikTok on consumers’ purchase intentions |
| title_fullStr | The impact of TikTok on consumers’ purchase intentions |
| title_full_unstemmed | The impact of TikTok on consumers’ purchase intentions |
| title_short | The impact of TikTok on consumers’ purchase intentions |
| title_sort | impact of tiktok on consumers purchase intentions |
| topic | purchase intentions consumer behavior technology acceptance model social media marketing tiktok d01 d12 |
| url | https://doi.org/10.22367/jem.2025.47.15 |
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