The impact of TikTok on consumers’ purchase intentions
Aim/purpose – This study investigates how TikTok influences consumers’ purchase intentions by examining the relationships among key factors, including habit, intelligent recommendation, perceived ease of use, perceived cost, perceived usefulness, attitude, and social influence. The research aims to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2025-01-01
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| Series: | Journal of Economics and Management |
| Subjects: | |
| Online Access: | https://doi.org/10.22367/jem.2025.47.15 |
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