Comparative Marketing Costs for FCOJ from Florida and Sao Paulo
The states of Sao Paulo (Brazil) and Florida are the two dominant orange juice producing regions in the world. These two states collectively account for approximately 85 percent of the world's orange juice production. The market orientation of these two regions, however, is quite different. Th...
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Main Authors: | Ronald P. Muraro, Thomas H. Spreen |
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Format: | Article |
Language: | English |
Published: |
The University of Florida George A. Smathers Libraries
2003-03-01
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Series: | EDIS |
Subjects: | |
Online Access: | https://journals.flvc.org/edis/article/view/108689 |
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