Comparative Marketing Costs for FCOJ from Florida and Sao Paulo

The states of Sao Paulo (Brazil) and Florida are the two dominant orange juice producing regions in the world. These two states collectively account for approximately 85 percent of the world's orange juice production. The market orientation of these two regions, however, is quite different. Th...

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Bibliographic Details
Main Authors: Ronald P. Muraro, Thomas H. Spreen
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2003-03-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/108689
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