PERUMUSAN ADDED VALUE DALAM KONSEP BISNIS COFFEEIN MELALUI PENDEKATAN BLUE OCEAN STRATEGY
The coffee industry is a growing industry in Surabaya. As a result, innovation becomes an essential aspect in broadening the existing market. The purpose of this study is to formulate added values for Coffeein in attempt to adapt to the target market. This research is a qualitative research. The pop...
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| Main Author: | |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2016-04-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/103 |
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