PERUMUSAN ADDED VALUE DALAM KONSEP BISNIS COFFEEIN MELALUI PENDEKATAN BLUE OCEAN STRATEGY

The coffee industry is a growing industry in Surabaya. As a result, innovation becomes an essential aspect in broadening the existing market. The purpose of this study is to formulate added values for Coffeein in attempt to adapt to the target market. This research is a qualitative research. The pop...

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Bibliographic Details
Main Author: Richie Fernaldi
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2016-04-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/103
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